Joomla is a content management system (CMS) that makes it very easy to keep track of all the content that goes on or into your website.  You don’t have to be a computer whiz to use it, and the design makes it very easy for website novices to pick up a Joomla template and start using it.  However, website owners want to know if Joomla is search engine optimization (SEO) friendly or not.  This matters a great deal to them, because ultimately webmasters want visitors and visitors drive content.  The answer to that question is a resounding “Yes!”  Joomla is, in fact, quite SEO-friendly.

Maximizing Joomla’s SEO-friendly capabilities is best left in the hands of someone who knows how to use search engine optimization, but the basics can be understood by literally anyone.  Joomla produces URL’s with .html endings that don’t have special symbols in them, such as question marks (?).  This means shorter URL’s and higher search rankings.  The meta-tags on each page edited for uniqueness so your website isn’t penalized for duplicate content.  With Joomla as a content management system, you can use a no-follow feature so you can tell the search engines not to rank the pages with relatively static content, like Privacy Policy pages or Terms of Service (TOS) pages.

Joomla has the necessary and user-friendly tools that allow website owners to produce blogs with rich content that will keep visitors coming back.  Blogs are the type of constantly updated content that can be the lifeblood of a website.  You can write blog entries for your target audience and make sure that audience sees it through search engine optimization techniques.  Therefore, you not only create traffic and increase your visitors, but you also build quality relationships with your visitors that can help you gain a loyal following.

Joomla also allows RSS (Really Simple Syndication) feeds to let website owners update their pages without having to do the updates themselves.  Search engines love these feeds, and utilizing them will ensure that you have near-continuous updated content for you webpage without much effort on your end.  Utilizing an SEO expert that excels at RSS integration is very beneficial for your Joomla website.  If you believe your website has the potential to be great, Viva Web Design is an SEO expert company that can help you maximize the potential of your website using these basic SEO-friendly techniques and more, so you can get the most out of Joomla and your website.